Music to My Ears

Audiences for things like theatre, art galleries and the symphony are becoming more and more gray.  Why are students and young professionals staying away from these arts?

Kate E.H. Prescott, a Pittsburgh-based marketing consultant who works with corporate and nonprofit arts clients nationally did a study for the American Symphony Orchestra League in 2001 found the average orchestra attendee nationwide was age 57; fewer than 10 percent of the audience was under 35. The numbers simply reflected the fact that older attendees had more time, more spending money and had "reached a stage in life when self-improvement, continuing education, and enjoying new experiences are very important," her study found.
Read more:http://www.post-gazette.com/pg/08032/853984-42.stm#ixzz0TqGdYQNo 

The good news?  Many of these organizations are learning what attracts young professionals to their venues and concerts.  In Duluth, the Duluth Superior Symphony Orchestra (DSSO) realizes that one of the biggest reasons young people do not attend the symphony is because they don't know what to expect.  So, on November 12th at 6:30pm the DSSO and the DECC are partnering to put on a unique event; Fuse Duluth Underground Happy Hour -Symphony Style!

Get a free drink, network with other young professionals and then attend a free dress rehearsal of the Symphony.  Now that's music to my ears!  For more details on this event, click here.

Our Partners